Senior Growth Strategy Analyst

What’s the Opportunity

DoneDeal is on a mission to make car buying and selling simple. Increasing the number of car buyers who choose DoneDeal to find their next car is at the heart of that journey. This role is your opportunity to shape how we understand car buyers, improve product–market fit, and ultimately strengthen DoneDeal’s position as the No. 1 car marketplace in Ireland. You’ll help define what success looks like—and build the engine to deliver it.

We’re looking for a strategic, entrepreneurial, and data-driven operator who can see the full picture and lead the charge in growing car demand across our marketplace. This isn’t a traditional analyst role—it’s a chance to shape and drive how DoneDeal grows demand by connecting the dots across product, marketing, data engineering, and commercial levers. You won’t just surface insights; you’ll find opportunities, drive initiatives forward, influence roadmaps, and help extend our position as Ireland’s No. 1 car marketplace.

You’ll define and measure growth metrics, optimise conversion paths, and provide insights that directly advise strategic decisions. Working cross-functionally with Product, Marketing and Data teams, you'll ensure our initiatives are data-driven, actionable, and high impact.

Key Responsibilities

1.Demand Growth & Funnel Optimisation

• Define and track KRs/KPIs to ensure progress in growing market share of leads as part of the OKR process.

• Build, quantify, and continuously optimise the DoneDeal buyer funnel from acquisition to conversion by:

  • Measuring user volume at each funnel stage

  • Identifying blockers and friction points

  • Quantifying Return on Investment of improvement opportunities

  • Developing a simplified tracking framework usable across teams

2. Product Insights & Data-Driven Experimentation

• Partner closely with Product teams to:

  • Measure the impact of new initiatives and features

  • Uncover insights that shape prioritisation and next steps

  • Suggest and run A/B tests to validate improvements

• Develop compelling dashboards, reports, and visualisations that clearly communicate performance trends and opportunities.

• Develop cases for product and feature ideas aimed at increasing demand.

3. Demand Forecasting & Market Analysis

• Develop and maintain forecasts to guide investment decisions and anticipate demand shifts.

• Analyse customer behaviour and external market signals to identify demand drivers.

• Identify untapped market segments and propose actionable strategies for expansion.

4. Strategic Insight & Cross-Functional Enablement

• Establish regular cross-functional cadences with Product, Marketing, Commercial, and Data teams to drive projects, surface blockers, and drive clarity on shared goals.

• Work cross-functionally to translate insights into action and align stakeholders.

• Advocate for and help embed a demand mentality across the organisation—making demand metrics a core part of product and commercial strategy discussions.

What You'll Own

• The roadmap and framework for understanding and accelerating demand growth across DoneDeal.

• The surfacing and championing of high-impact opportunities that can transform demand growth.

• The buyer funnel strategy—from first touch to lead conversion—across product, marketing, and commercial levers.

• The measurement and interpretation of performance for our most impactful demand-generating features.

• Forecasting and strategic input to support executive decisions around demand-side investments.

What You’ll Need

• 6+ years in Business Analytics or Product Growth roles within a tech company.

• Experience working across Product, CRM, and/or Marketing teams.

• Deep comfort with SQL and BI tools like Tableau.

• Strong skills in product analytics like Google Analytics, A/B testing, tracking, and tag management.

• Exceptional business sense: you convert analysis into narratives and narratives into action.

• You listen actively, ask the right questions, and influence others through insight and credibility.

• Meticulous, with the instincts to spot anomalies or patterns quickly.

• A forward-thinking approach with a results-focused attitude.

• Fluency in data but obsessed with business outcomes—you want your work to drive real change, not just dashboards.

• Ability to think strategically across the whole system—you connect product UX to marketing efficiency to commercial results.

• Initiative—you chase opportunities, challenge assumptions, and bring others with you.

• Ability to tell compelling stories with data and influence decisions at all levels.

• You thrive in ambiguity and love being the one to bring clarity and structure.

What’s it like to work here

You will have the opportunity to work with one of Ireland's fastest-growing Internet companies. You will get the chance to create a significant contribution to our strategic direction. Projects are exciting and employees are given wide scope for creativity and innovation

Benefits—what you can expect

• Our goal is to maintain a culture where people look forward to work—whether in our centrally located office in Dublin or working from home, which is optional for all employees.

• We do that by making Distilled a place you'll be listened to and trusted to do your job. Where you can have fun, learn, and feel appreciated. And where you get focused career development, growth and progression opportunities.

• We want you to feel confident that this is the right place for you, your career, your wellbeing and your future.

• Above all, your health and wellbeing are at the forefront of how we build the business. That means looking after you while you're here and later in life. So you'll receive life insurance, fully paid healthcare, and a 5% contribution towards your pension.

More about Distilled

We exist to make buying and selling in Ireland simple.

We put our people first, creating an inclusive environment where we can develop products that put our users first. We value people’s work and time, creating a community where they have an opportunity to make an impact and grow.

Our challenge is to enhance our market-leading products using insights and empathy to present our users with the perfect match.

What we build is technology, but what we do is create connections for life’s most meaningful moments. We are Distilled and we bring people together.

Our Values

We have five core values: We have a growth mindset. We like to simplify things and make things happen. We collaborate across teams, business units, and brands. We're passionate about what we do.

These values give us a framework for leadership and daily decision-making. They embody how we behave and present ourselves—as individuals and as a business—both internally and externally for our colleagues, our users, and our customers.

We are a diverse bunch of people here in Distilled, and we want to continue to attract and retain a diverse range of people into our Company. We do not discriminate based on gender, marital status, family status, sexual orientation, religion, age, disability, race, or membership of the Traveller community.